I was watching a cricket Test the other day. A particular bowler was struggling with his bowling and was being hit all over the pitch. One of the commentators really had a go at him and announced that he needed “to keep it simple” – a little phrase I’ve heard over and over again in cricket commentaries. This time there was no response from his colleague, only an awkward silence; then the words, “What do you mean by, simple?” Again an awkward silence, and then a rather hesitant response, “You know, I’m not sure.” I loved his honesty, but I couldn’t help thinking of all those fashionable little phrases we use so glibly without really knowing what they mean.