HomeAdvisor Offices – Indianapolis
Parallel Design Group was tasked with the design of the dwelling-inspired offices of HomeAdvisor, located in Indianapolis, Indiana.
The recent acquisition of Angie’s List provided an opportunity to make a doubly powerful impact in HomeAdvisor’s newly designed resimercial space, covering four entire floors. The design speaks to the true celebration of what they do and incorporates meaningful areas that make the corporate space feel like home – ie; a cozy family room with a fireplace, homey kitchen, live-edged shelves, custom planters, oversized 3D lighting and more! In addition to the familial vibe, the intentional collaborative spaces were a hit among employees, as they allow transitioning between a multitude of spaces frequently.
With national acquisition of Angie’s List, it was imperative HomeAdvisor made a big design splash in their new space, confirming they truly are better together.
Upon conversations with the core project team, it became clear that one challenge Parallel would face was melding the brands together to make it one cohesive and meaningful space for staff members who had worked for each respective company prior to the merge. A design that fully recognized and supported the culture of Angie’s List and HomeAdvisor were now to be intertwined and each brand be visually seen/felt via the four full floors of real estate the company would occupy at large, at the Disciples Building in the heart of downtown Indianapolis. Clearly no easy challenge, Parallel tactfully led the efforts to overcome brand cohesion with intentional and well-thought design, clearly focusing on both brand’s equity and messaging throughout the space.
The color palettes from both brands were showcased to subtly draw the two together. Consistent with the mission of what they do, a substantial design intent was to visually display homes – significant core messaging that underlined what they do vocationally. To that end, a dramatic design of an actual house was built within the office space, where staff could retreat for meetings and brainstorming sessions. True to the trend in 2018, Parallel suggested a resimercial interior vibe, featuring a real fireplace, comfortable sitting areas and a homey kitchen, allowing for a relaxed and friendly feel. Additional design features unique to this space were live edge shelves, custom planters, unique paneling on case work and office doors, individual door knockers, a graphic residential floor plan as you enter the space, home peg boards for hanging cozy accessories, and raw accents intended to mimic house construction elements.
The second primary workplace challenge was the limited square footage available for staff to take a break and change up their environment throughout the day. To combat this issue, Parallel suggested various spaces that would make their staff feel free and empowered within the workplace. Several spaces were thoughtfully implemented included relaxing lounge spaces, private phone rooms for business/personal calls and a full kitchen break room with adjustable seating options. All flexible options provided within and the result was an overall company morale and culture boost.
Design: Parallel Design Group
Contractor: Capitol Construction
Photography: Russ Richey
